Jack Sparrow: No! Not good! Stop! Not good! What are you doing? You've burned all the food, the shade, the RUM!
Elizabeth Swann: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth Swann: One, because it is a vile drink that turns even the most respectable men into complete scoundrels. Two, that signal is over a thousand feet high. The entire royal navy is out looking for me; do you really think that there is EVEN the slightest chance that they won't see it?
Jack Sparrow: But why is the rum gone?!

~Pirates of the Caribbean, the curse of the black pearl